Gestalt Principles of Visual Perception

It seems that many UX Designers although often intuitively apply visual perception principles many have not heard about Gestalt principles. I’m not sure why this any ideas? Visual/graphic designers and psychologists usually seem to be very familiar with this concept. I even had a discussion with a professional photographer recently and he understood the concepts (but had different terms e.g. “visual narrative”). As a basic introduction here are my thoughts particularly how they relate to user interface design…

Gestalt Principles

Gestalt Principles describe how people perceive things visually. Understanding and applying these will enable you to design applications that appear simpler, more organised, easier to understand (e.g. information hierarchy) and use (very important you clearly understand purpose). I almost never use the “Gestalt” term with clients though. I instead describe the principles I apply (proximity, similarity, figure ground, etc.) in a language they understand.

Gestalt Principles of Visual Perception

Gestalt Principles of Visual Perception



  1. Raquel says:

    That’s a nice infographic. Is it your creation?

  2. Yes but little is really original these days😄

  3. Raquel says:

    I don’t see very often gestalt infographics contextualizing with other fields of knowledge (like web, or fashion for example). Yours is a nice reference.

  4. Reem Baragash says:

    goos job, may I use it for my students keeping your copyright.

  1. […] Closure and Common Fate. A big thanks to these sites where I’ve drawn some inspiration from: Gestalt Principles layout above drawn from Alan Trow-Pooe’s blog & […]

  2. […] Here are the six most widely recognised Gestalt Design Principles that apply to Data Visualisation. I briefly describe each in simple terms and support each with an image from a helpful post by Alan Trow-Poole. […]

  3. […] Vision is optimised to see structure and relationships. If we don’t design for this users might perceive a different meaning […]

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