Gestalt Principles of Visual Perception
It seems that many UX Designers although often intuitively apply visual perception principles many have not heard about Gestalt principles. I’m not sure why this any ideas? Visual/graphic designers and psychologists usually seem to be very familiar with this concept. I even had a discussion with a professional photographer recently and he understood the concepts (but had different terms e.g. “visual narrative”). As a basic introduction here are my thoughts particularly how they relate to user interface design…
Gestalt Principles describe how people perceive things visually. Understanding and applying these will enable you to design applications that appear simpler, more organised, easier to understand (e.g. information hierarchy) and use (very important you clearly understand purpose). I almost never use the “Gestalt” term with clients though. I instead describe the principles I apply (proximity, similarity, figure ground, etc.) in a language they understand.